With such a billing, who might this be? It’s Professor Robert West, a psychologist and self-styled world expert on smoking and addiction who thinks unless e-cigarettes are made available we're condemning smokers to death (BBC interview, April 2014). He published a book in 2013 with the intriguing title The SmokeFree Formula, A Revolutionary Way to Stop Smoking Now. [...]

Juul Labs is the nice scientific-sounding name of the company that makes the nicotine poison delivery device with the catchy name of Juul. It’s especially popular with school kids. Now hold on a minute, Dr Symonds! Nicotine a poison? Everyone knows it’s no more harmful than coffee! Anyway, it’s such fun to suck nicotine-laden vapour into your lungs [...]

There's a stop smoking promotion by NHS England called 'Stoptober', presumably because this scheme was launched in the month of October. Stoptober is the conventional approach – discouraging. They seem to recognize this fact and try to make a joke of it: Welcome to Day 1 of Stoptober. Now, it's fair to say that this is the toughest [...]